From CEO Refresher
http://www.refresher.com/reading.html

The Prime Solution By Jeff Thull

Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions in "The Prime Solution" that will go a long way in closing the "value gap" and increasing revenue.

From Software CEO
http://www.softwareceo.com/index_tip_2.php

Got a complex sale? Read this

If your software requires more than a "buy now" button on a website, you ought to take a look at a new book by Jeff Thull, "The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale."

In a quick but dense 200 pages, Thull does a great job of laying out the problems and solutions for moving any product through the sales cycle. As is the case with many books in this vein, it isn't specific to software, but we don't think that matters.

More importantly, "The Prime Solution" is written to the sales and marketing managers, with notes for R&D and service, too. It doesn't strike a particular allegiance to any camp, and we think that makes sense - as it should to CEOs who are trying to map a unified and profitable path.

There are lots of case studies, good practical advice, and interesting discussion that always returns to value: what you promise, leverage, deliver, and enhance. A good read, and recommended.

From Management Consulting News:
http://www.managementconsultingnews.com/2005/

Jeff Thull's The Prime Solution

Jeff Thull, best-selling author and marketing strategist, has just published The Prime Solution. Thull says that sellers are often unable to clarify the value they offer, they struggle to deliver that value, and fail to realize their projected ROI. And, buyers are frustrated because they frequently don't achieve the value they expect.

The result is what Thull calls the value gap - the difference between value promised and value achieved. Based on years of research, Thull lays out his solution to this problem. You won't find a value gap in this book, especially if you're in the business of selling "solutions."